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Marketing Research Essentials,Used
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a fulltime marketing research professional, this book merges reallife, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, realworld case problems, as well as methods tried and tested in the real world.
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- Q: How many pages does this book have? A: This book has four hundred eighty pages. It provides comprehensive insights into marketing research, making it suitable for students.
- Q: What is the binding type of the book? A: The book is paperback bound. This makes it lightweight and easy to handle for reading and studying.
- Q: What are the dimensions of the book? A: The book measures seven point seventy-two inches long, zero point eight inches wide, and nine point nine inches high. These dimensions make it portable for students.
- Q: How do I use this book for my studies? A: You can use this book as a primary resource for marketing research concepts. It includes real-world case problems and quantitative methods that enhance learning.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners in marketing research. It explains complex topics in a way that is accessible to students new to the field.
- Q: What is the target audience for this book? A: The target audience includes students and professionals in marketing research. It provides insights valuable for both academic and practical applications.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This helps preserve the cover and pages, preventing fading and wear.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently with a soft, dry cloth. Avoid using water or cleaning solutions, as they can damage the pages.
- Q: Is this book safe for all ages? A: Yes, the book is safe for all ages. It is primarily educational and does not contain inappropriate content.
- Q: What if I find errors in the book? A: If you find errors, you can contact the publisher, Wiley, for corrections or feedback. They are committed to maintaining quality in their publications.
- Q: How does this book compare to others on marketing research? A: This book stands out for its real-world insights and practical applications. It integrates industry experiences, making it unique compared to other academic texts.
- Q: Does the book include case studies? A: Yes, the book includes real-world case studies. These case studies illustrate the application of marketing research methods effectively.
- Q: What makes this book a good choice for marketing professionals? A: This book is a good choice for marketing professionals because it merges theoretical knowledge with practical industry experiences. It is authored by an experienced marketing researcher.
- Q: Can this book be used for group study? A: Yes, this book is suitable for group study. The case problems and discussions can facilitate collaborative learning among peers.
- Q: Is there an eBook version available? A: Yes, an eBook version of this title is available. This provides flexibility for reading on various devices.