Marketing Research for Managers,New

Marketing Research for Managers,New

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SKU: DADAX0750654538
Brand: Routledge
Regular price$91.13
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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.This new edition of the text includes:* The development of the 'knowledge economy'* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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