Title
Marketing Research: Methodological Foundations (With Qualtrics Card)
Delivery time: 8-12 business days (International)
Expect Superior, Balanced Coverage Of Both Qualitative And Quantitative Marketing Research With This Marketleading Text From Respected Marketing Authorities Dr. Dawn Iacobucci And Dr. Gilbert Churchill. Recognized As The Classic Authority For Today'S Marketing Research, Marketing Research: Methodological Foundations, Tenth Edition, Ensures The Reader Develops A Strong Conceptual As Well As Practical Understanding Of Marketing Research As It'S Practiced Today. The Book'S Thorough Coverage Of The Six Stages Of The Research Process Provides A Solid Marketing Research Framework While Addressing Topics And Tools Of Emerging Importance. New Qualtrics Research Activities And Coverage Of Spss 17 Offer Firsthand Practice With Some Of The Most Popular Online Survey Tools Used In Business Today. With Its Proven Applications, Clear Presentation, And Variety Of Timely Cases, Marketing Research: Methodological Foundations, Tenth Edition, Serves As An Exceptional Learning Tool For Today'S Learners And As An Invaluable Reference Tool For Professionals Throughout Their Careers.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Research: Methodological Foundations'? A: The book focuses on providing a balanced coverage of both qualitative and quantitative marketing research methodologies, ensuring a strong conceptual and practical understanding of the research process.
- Q: Who are the authors of this book? A: The book is authored by Dr. Dawn Iacobucci and Dr. Gilbert Churchill, who are respected authorities in the field of marketing research.
- Q: What edition of the book is available? A: This is the Tenth Edition of 'Marketing Research: Methodological Foundations'.
- Q: What additional resources does this edition include? A: The Tenth Edition includes new Qualtrics research activities and coverage of SPSS 17, offering practical experience with popular online survey tools.
- Q: How many pages does this book have? A: The book contains a total of 624 pages.
- Q: What is the condition of the used book? A: The book is listed as 'Used Book in Good Condition', indicating it has been previously owned but is still in decent shape for use.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: What is the publication date of this edition? A: The Tenth Edition was published on October 20, 2009.
- Q: Is this book suitable for beginners in marketing research? A: Yes, the book is designed to serve as an exceptional learning tool for learners, making it suitable for those new to marketing research.
- Q: What key topics are covered in this book? A: The book covers the six stages of the marketing research process and addresses emerging topics and tools relevant to the field.