Marketing Research: Text and Cases,New

Marketing Research: Text and Cases,New

SKU: DADAX0789009404 In Stock
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Teach students the power of marketing with effective research strategies!This stepbystep textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results.Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging realworld problems that test the students research and analysis skills.Marketing Research offers all the courseplanning extras you need, including: thorough instructors manual sample syllabus research project tips, assignments, and forms test bank with truefalse and multiple choice questions also available: 2030 PowerPoint slides per chapterMarketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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