If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:For students:Multiple choice questionsQuestionnaire wizardOnline version of Market Researchers ToolboxLink to clips of author summarising contents of each chapter on YouTubeWeb linksFor registered adopters of the text:PowerPoint presentationIllustrations from the book
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
The marketing research tools and techniques are somewhat useful, but I found a few concepts confusing and poorly explained. The layout could also use some work to make it more user-friendly. There’s potential here, but it needs more refinement.
S
Samuel Brown
Okay but needs improvements
The marketing research tools and techniques are somewhat useful, but I found a few concepts confusing and poorly explained. The layout could also use some work to make it more user-friendly. There’s potential here, but it needs more refinement.
S
Samuel Brown
Okay but needs improvements
The marketing research tools and techniques are somewhat useful, but I found a few concepts confusing and poorly explained. The layout could also use some work to make it more user-friendly. There’s potential here, but it needs more refinement.
K
Kenji Yamamoto
Disappointed with the depth
I was looking for deeper insights and more complex tools, but this felt a bit surface-level for my needs. The techniques provided are good, but I wish there was more detail or case studies included. It gets the job done, but just barely.
K
Kenji Yamamoto
Disappointed with the depth
I was looking for deeper insights and more complex tools, but this felt a bit surface-level for my needs. The techniques provided are good, but I wish there was more detail or case studies included. It gets the job done, but just barely.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
