Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities,Used

Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities,Used

In Stock
SKU: SONG022601682X
Brand: University of Chicago Press
$7.84
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Discuss real estate with any young family and the subject of schools is certain to come upin fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhoods vitality, and city planners have ever more explicitly promoted good schools as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities.Focusing on Philadelphias Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middleclass flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagatethe further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become valued customers, Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed