Title
Marketing Strategy: Based on First Principles and Data Analytics,Used
Delivery time: 8-12 business days (International)
Product DescriptionThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ All customers change All competitors react All resources are limited.Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroomtested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decisionmaking process.Authored by worldleading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.ReviewAll customers differ, all customers change, all competitors react and all resources are limited attribute that statement to Rob Palmatier and Hari Sridhar. Then get their book, read it, and you will understand the latest relevant research findings and how those principles apply in our dataintensive world. Gary L Lilien, Penn State, USAThe authors accompany their book with a wealth of dataanalytic techniques, the latest marketing research, and indepth case studies. I predict this book to become a leading textbook on marketing strategy. Adam Lindgreen, Copenhagen Business School, DenmarkThis book is accessible and practical while also being highly sophisticated, providing a fresh take on many issues that are all the more important in today's increasingly datadriven and analyticsfocused business environments. Andrew Stephen, University of Oxford, UKReviewAll customers differ, all customers change, all competitors react and all resources are limited attribute that statement to Rob Palmatier and Hari Sridhar. Then get their book, read it, and you will understand the latest relevant research findings and how those principles apply in our dataintensive world. Gary L Lilien, Penn State, USAThe authors accompany their book with a wealth of dataanalytic techniques, the latest marketing research, and indepth case studies. I predict this book to become a leading textbook on marketing strategy. Adam Lindgreen, Copenhagen Business School, DenmarkThis book is accessible and practical while also being highly sophisticated, providing a fresh take on many issues that are all the more important in today's increasingly datadriven and analyticsfocused business environments. Andrew Stephen, University of Oxford, UKFrom the Back CoverAbout the AuthorRobert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.