Title
Marketing Strategy: Based on First Principles and Data Analytics,Used
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Product DescriptionThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ All customers change All competitors react All resources are limited.Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroomtested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decisionmaking process.Authored by worldleading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.ReviewAll customers differ, all customers change, all competitors react and all resources are limited attribute that statement to Rob Palmatier and Hari Sridhar. Then get their book, read it, and you will understand the latest relevant research findings and how those principles apply in our dataintensive world. Gary L Lilien, Penn State, USAThe authors accompany their book with a wealth of dataanalytic techniques, the latest marketing research, and indepth case studies. I predict this book to become a leading textbook on marketing strategy. Adam Lindgreen, Copenhagen Business School, DenmarkThis book is accessible and practical while also being highly sophisticated, providing a fresh take on many issues that are all the more important in today's increasingly datadriven and analyticsfocused business environments. Andrew Stephen, University of Oxford, UKReviewAll customers differ, all customers change, all competitors react and all resources are limited attribute that statement to Rob Palmatier and Hari Sridhar. Then get their book, read it, and you will understand the latest relevant research findings and how those principles apply in our dataintensive world. Gary L Lilien, Penn State, USAThe authors accompany their book with a wealth of dataanalytic techniques, the latest marketing research, and indepth case studies. I predict this book to become a leading textbook on marketing strategy. Adam Lindgreen, Copenhagen Business School, DenmarkThis book is accessible and practical while also being highly sophisticated, providing a fresh take on many issues that are all the more important in today's increasingly datadriven and analyticsfocused business environments. Andrew Stephen, University of Oxford, UKFrom the Back CoverAbout the AuthorRobert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
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