Title
Marketing Strategy, Text And Cases
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Thoroughly Revised And Updated, Marketing Strategy, 6E Continues With One Primary Goal: To Teach Students To Think And Act Like Marketers. Packed With Cuttingedge Coverage, Current Examples, New Cases, And Photographs, The Sixth Edition Delivers A Practical, Straightforward Approach To Analyzing, Planning, And Implementing Marketing Strategieshelping Students Learn To Develop A Customeroriented Market Strategy And Market Plan. Students Sharpen Their Analytical And Creative Critical Thinking Skills As They Learn The Key Concepts And Tools Of Marketing Strategy. Continuing In The Text'S Signature Studentfriendly Style, The Sixth Edition Covers Essential Points Without Getting Bogged Down In Industry Jargonall In A Succinct 10 Chapters. Available With Infotrac Student Collections Http://Gocengage.Com/Infotrac.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures eight point two seven inches in length, zero point seven five inches in width, and ten point two five inches in height.
- Q: How many pages does this book have? A: This book has six hundred twenty-four pages, providing an in-depth exploration of marketing strategies.
- Q: What is the binding type of this book? A: The book is available in paperback binding, making it lightweight and easy to handle.
- Q: Who is the author of this book? A: The author of the book is O. C. Ferrell, a recognized expert in marketing.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is designed to teach students to think like marketers, making it suitable for beginners.
- Q: What topics does this book cover? A: The book covers essential points of marketing strategy without heavy jargon, making it accessible for all readers.
- Q: How should I care for this book? A: To keep the book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth to remove dust and fingerprints.
- Q: Is this book safe for young readers? A: Yes, the content is educational and suitable for students studying marketing, making it safe for young readers.
- Q: Does this book include real-world examples? A: Yes, it includes current examples and new cases to help students apply marketing concepts effectively.
- Q: What if I receive a damaged book? A: If you receive a damaged book, contact customer support for return instructions and assistance.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty, but you can check with the retailer for their return policy.
- Q: Can I find additional resources related to this book? A: Yes, additional resources are available through InfoTrac Student Collections, enhancing the learning experience.
- Q: How does this book compare to other marketing textbooks? A: This book stands out for its practical approach and student-friendly style, making it easier to understand marketing principles.
- Q: Is this book updated with current marketing trends? A: Yes, the sixth edition is thoroughly revised and includes cutting-edge coverage of current marketing trends.
- Q: What should I do if I have questions about the content? A: If you have questions about the content, you can refer to the book's index or contact your instructor for clarification.