Marketing Strategy,Used
Marketing Strategy,Used

Marketing Strategy,Used

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SKU: SONG053846738X
Brand: Brand: Cengage Learning
Condition: Used
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Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cuttingedge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategieshelping students learn to develop a customeroriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature studentfriendly style, the fifth edition covers essential points without getting bogged down in industry jargonall in a succinct 12 chapters.

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