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Marketing: The Core (Access Code Not Included),New
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Marketing: The Core 6E Meets The Needs Of A Wide Spectrum Of Facultyfrom Professors Who Just Want A Solid Textbook And A Few Key Supplements, To Those Seeking A Topnotch Integrated Digital Program. Marketing: The Core'S Focus On Decision Making Through Extended Examples, Cases, And Videos Involving Real People Making Real Marketing Decisions Is Only Further Bolstered By The Author Team'S Innovative Pedagogical Approach Which Stems From Decades Of Classroom, College, And University Experiences. Marketing: The Core'S Accessible, Conversational Writing Style Engages Students Through Active Learning Techniques, While Vivid Descriptions Of Businesses, Marketing Professionals, And Entrepreneursthrough Cases, Exercises, And Testimonialsallow Students To Personalize Marketing And Identify Possible Career Interests.Marketing: The Core Is Available Through Mcgrawhill Connect, A Subscriptionbased Learning Service Accessible Online Through Personal Computer Or Tablet. A Subscription To Connect Includes The Following: Smartbook An Adaptive Digital Version Of The Course Textbook That Personalizes The Reading Experience Based On How Well Students Are Learning The Content. Access To Homework Assignments, Quizzes, Syllabus, Notes, Reminders, And Other Important Files For The Course. Autograded Assignments In Connect Marketing Include Iseeit! Concept Animations, Video Cases, And Other Application Exercises That Challenge Students To Apply Concepts. Contact Your Learning Technology Representative For A Complete List Of Assignments By Chapter And Learning Outcome. Progress Dashboards That Quickly Show Students How They Are Performing On Assignments, With Tips For Improvement. The Option To Purchase (For A Small Fee) A Print Version Of The Book. This Binderready, Looseleaf Version Includes Free Shipping.Complete System Requirements To Use Connect Can Be Found Here.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has five hundred seventy-six pages. It offers comprehensive coverage of marketing concepts through engaging examples.
- Q: What is the size of the book? A: The book measures eight point six inches in length, zero point nine one inches in width, and ten point eight inches in height. This size makes it easy to handle and read.
- Q: What type of binding does this book have? A: The book is paperback bound. This binding type is lightweight and suitable for easy transport.
- Q: How do I use this textbook effectively? A: To use this textbook effectively, read through the chapters while engaging with the SmartBook features. The adaptive learning tools personalize your reading experience.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. Its accessible writing style and practical examples cater to students new to marketing.
- Q: Can I access additional resources for this book? A: Yes, additional resources are available through McGraw-Hill Connect. This includes homework assignments, quizzes, and a digital version of the textbook.
- Q: How should I store this book? A: Store this book in a dry, cool place to maintain its condition. Avoid exposure to direct sunlight to prevent fading.
- Q: Can this book withstand normal wear and tear? A: Yes, the paperback binding is designed to withstand normal usage. However, handle it with care to prolong its lifespan.
- Q: How do I clean this book if it gets dirty? A: To clean this book, gently wipe the cover with a damp cloth. Avoid using harsh chemicals that could damage the cover or pages.
- Q: How does this book compare to other marketing textbooks? A: This book stands out for its focus on decision-making and real-world applications. It is designed to engage students more effectively than traditional textbooks.
- Q: Is this book appropriate for advanced marketing students? A: Yes, advanced students can benefit from the detailed case studies and real-life examples presented in this book. It enhances their understanding of complex marketing concepts.
- Q: What if I receive a damaged book? A: If you receive a damaged book, you should contact customer support for a replacement. Ensure you have your order details handy for a quicker resolution.
- Q: Can I return the book if I am not satisfied? A: Yes, this book can be returned if you are not satisfied, subject to the seller's return policy. Be sure to check the specific conditions for returns.
- Q: What if I can't access the online resources? A: If you can't access the online resources, check your internet connection and login credentials. If problems persist, contact customer support for assistance.
- Q: Are there any prerequisites for reading this book? A: No, there are no prerequisites for reading this book. It is designed to be accessible to all students regardless of their prior knowledge in marketing.