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Marketing: The Core (Access Code Not Included)-used
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Marketing: The Core 6E Meets The Needs Of A Wide Spectrum Of Facultyfrom Professors Who Just Want A Solid Textbook And A Few Key Supplements, To Those Seeking A Topnotch Integrated Digital Program. Marketing: The Core'S Focus On Decision Making Through Extended Examples, Cases, And Videos Involving Real People Making Real Marketing Decisions Is Only Further Bolstered By The Author Team'S Innovative Pedagogical Approach Which Stems From Decades Of Classroom, College, And University Experiences. Marketing: The Core'S Accessible, Conversational Writing Style Engages Students Through Active Learning Techniques, While Vivid Descriptions Of Businesses, Marketing Professionals, And Entrepreneursthrough Cases, Exercises, And Testimonialsallow Students To Personalize Marketing And Identify Possible Career Interests.Marketing: The Core Is Available Through Mcgrawhill Connect, A Subscriptionbased Learning Service Accessible Online Through Personal Computer Or Tablet. A Subscription To Connect Includes The Following: Smartbook An Adaptive Digital Version Of The Course Textbook That Personalizes The Reading Experience Based On How Well Students Are Learning The Content. Access To Homework Assignments, Quizzes, Syllabus, Notes, Reminders, And Other Important Files For The Course. Autograded Assignments In Connect Marketing Include Iseeit! Concept Animations, Video Cases, And Other Application Exercises That Challenge Students To Apply Concepts. Contact Your Learning Technology Representative For A Complete List Of Assignments By Chapter And Learning Outcome. Progress Dashboards That Quickly Show Students How They Are Performing On Assignments, With Tips For Improvement. The Option To Purchase (For A Small Fee) A Print Version Of The Book. This Binderready, Looseleaf Version Includes Free Shipping.Complete System Requirements To Use Connect Can Be Found Here.
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- Q: What is the main focus of 'Marketing: The Core'? A: 'Marketing: The Core' emphasizes decision making through real-world examples, cases, and videos, enhancing the learning experience for students.
- Q: Is an access code included with the purchase of 'Marketing: The Core'? A: No, an access code is not included with the purchase of 'Marketing: The Core'.
- Q: What are some key features of McGraw-Hill Connect®? A: McGraw-Hill Connect® offers features like SmartBook®, homework assignments, quizzes, progress dashboards, and the option to purchase a print version of the book.
- Q: Who is the author of 'Marketing: The Core'? A: 'Marketing: The Core' is authored by Roger Kerin.
- Q: What is the publication date of 'Marketing: The Core'? A: 'Marketing: The Core' was published on January 16, 2015.
- Q: How many pages does 'Marketing: The Core' contain? A: 'Marketing: The Core' contains 576 pages.
- Q: What is the binding type of 'Marketing: The Core'? A: 'Marketing: The Core' is available in paperback binding.
- Q: What is the educational level targeted by 'Marketing: The Core'? A: 'Marketing: The Core' is suitable for a wide range of educational levels, catering to both professors and students in marketing courses.
- Q: Can I access 'Marketing: The Core' on mobile devices? A: Yes, 'Marketing: The Core' can be accessed through McGraw-Hill Connect® on personal computers and tablets.
- Q: What makes 'Marketing: The Core' engaging for students? A: 'Marketing: The Core' uses a conversational writing style and includes vivid case studies, exercises, and testimonials to engage students in active learning.