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Since the muchhyped dot.com crash, treading the ebusiness path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of eMarketing for many types of business. It uses topical case studies and accompanying web material to provide an uptodate study of effective marketing strategies. Topics include:*Multichannel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, eRetail and relationship building*Digital divides, privacy and data security.Providing a new approach to the subject matter, this book analyses the benefits of eMarketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an eBusiness context, it is the first book of its kind to voice such a rigorous argument for the importance of eMarketing, and a crucial text for anyone studying or practicing eBusiness.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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