Title
Marketing the eBusiness (Routledge eBusiness),Used
Delivery time: 8-12 business days (International)
Since the muchhyped dot.com crash, treading the ebusiness path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of eMarketing for many types of business. It uses topical case studies and accompanying web material to provide an uptodate study of effective marketing strategies. Topics include:*Multichannel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, eRetail and relationship building*Digital divides, privacy and data security.Providing a new approach to the subject matter, this book analyses the benefits of eMarketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an eBusiness context, it is the first book of its kind to voice such a rigorous argument for the importance of eMarketing, and a crucial text for anyone studying or practicing eBusiness.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.