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Marketing: Theory, Evidence, Practice,New
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Marketing: Theory, Evidence, Practice Tells The Story Of Marketing, Its Theories, Concepts And Real Life Applications, While Providing A Realistic Overview Of The Marketing World. It Demonstrates The Practical Application Of Marketing Skills, Illustrated By Case Studies And Practitioner Profiles, And Gives Students Industry Insight That Will Support Them In Their Careers.Providing An Evidencebased Introduction To Marketing, This Australasian Text Focuses On Marketing Metrics, Consumer Behaviour And Business Buyer Behaviour, As Well As Exploring The Application Of B2B Marketing. It Challenges Traditional Marketing Theories And Concepts, Presenting A Researchdriven Framework For Understanding The Marketing Process.This Text Is A Comprehensive Guide, With A Full Suite Of Lecturer Resources, And Provides The Support And Materials That You Need To Help Create Tomorrow'S Marketing Professionals
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has eight hundred thirty-two pages. This comprehensive guide provides in-depth insights into marketing theories and practices.
- Q: What are the dimensions of the book? A: The book measures nine point seven inches in length, eight point two inches in height, and one point three inches in width. These dimensions make it a standard paperback size.
- Q: Who is the author of the book? A: The author of the book is Byron Sharp. His expertise and research-driven approach offer valuable insights into the marketing field.
- Q: How do I apply the marketing concepts in this book? A: You can apply the concepts by engaging with the case studies and practitioner profiles included. These real-life applications illustrate how marketing theories work in practice.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides an evidence-based introduction to marketing, making it accessible for those new to the subject.
- Q: What type of binding does the book have? A: The book is bound in paperback. This type of binding is lightweight and flexible, making it easy to handle and read.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This helps prevent damage to the binding and pages.
- Q: Are there any special care instructions for this book? A: No special care instructions are needed. Just avoid exposing the book to moisture or extreme temperatures.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have policies in place for damaged goods.
- Q: Is this book appropriate for students studying marketing? A: Yes, this book is highly appropriate for marketing students. It offers industry insights and a comprehensive understanding of marketing processes.
- Q: How does this book compare to other marketing textbooks? A: This book challenges traditional theories by providing a research-driven framework. It stands out by focusing on metrics and consumer behavior.
- Q: What marketing topics does the book cover? A: The book covers topics such as marketing metrics, consumer behavior, business buyer behavior, and B2B marketing applications. These areas are crucial for a well-rounded understanding of marketing.
- Q: Does the book include lecturer resources? A: Yes, the book includes a full suite of lecturer resources. These materials support educators in teaching marketing effectively.
- Q: Is the book focused on digital marketing? A: While the book covers various aspects of marketing, it emphasizes traditional concepts and applications. Digital marketing is part of the broader discussion.
- Q: Can this book help with real-world marketing applications? A: Yes, the book includes case studies and profiles that connect theory with real-world marketing applications. It prepares readers for practical challenges.