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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.Providing an evidencebased introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a researchdriven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals
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- Q: What is the main focus of 'Marketing: Theory, Evidence, Practice'? A: The book provides a comprehensive overview of marketing theories, concepts, and real-life applications, emphasizing marketing metrics, consumer behavior, and B2B marketing.
- Q: Who is the author of 'Marketing: Theory, Evidence, Practice'? A: The author of the book is Byron Sharp.
- Q: How many pages does 'Marketing: Theory, Evidence, Practice' have? A: The book has a total of 832 pages.
- Q: What edition of the book is available? A: This is the second edition of 'Marketing: Theory, Evidence, Practice'.
- Q: When was 'Marketing: Theory, Evidence, Practice' published? A: The book was published on January 30, 2018.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: Is 'Marketing: Theory, Evidence, Practice' suitable for students? A: Yes, the book is designed to provide students with industry insights and practical marketing skills through case studies and profiles.
- Q: What makes this book different from other marketing textbooks? A: It challenges traditional marketing theories and presents a research-driven framework, focusing on evidence-based marketing practices.
- Q: Are there additional resources available for lecturers? A: Yes, the book includes a full suite of lecturer resources to assist in teaching.
- Q: What condition is the book in? A: The book is brand new.