Title
Marketing: Theory, Evidence, Practice,Used
Delivery time: 8-12 business days (International)
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.Providing an evidencebased introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a researchdriven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main focus of 'Marketing: Theory, Evidence, Practice'? A: The book provides a comprehensive overview of marketing theories, concepts, and real-life applications, emphasizing marketing metrics, consumer behavior, and B2B marketing.
- Q: Who is the author of 'Marketing: Theory, Evidence, Practice'? A: The author of the book is Byron Sharp.
- Q: How many pages does 'Marketing: Theory, Evidence, Practice' have? A: The book has a total of 832 pages.
- Q: What edition of the book is available? A: This is the second edition of 'Marketing: Theory, Evidence, Practice'.
- Q: When was 'Marketing: Theory, Evidence, Practice' published? A: The book was published on January 30, 2018.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: Is 'Marketing: Theory, Evidence, Practice' suitable for students? A: Yes, the book is designed to provide students with industry insights and practical marketing skills through case studies and profiles.
- Q: What makes this book different from other marketing textbooks? A: It challenges traditional marketing theories and presents a research-driven framework, focusing on evidence-based marketing practices.
- Q: Are there additional resources available for lecturers? A: Yes, the book includes a full suite of lecturer resources to assist in teaching.
- Q: What condition is the book in? A: The book is brand new.