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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition,New
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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drivein theater and the revival of thirdpartyfinanced movie campaigns.While many books have been written on the businesstobusiness aspect of film promotion, Marichs volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a filmthe public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easytoread style, Marketing to Moviegoers is a must for all professionals and students in todays rapidly evolving film industry.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has four hundred thirty-two pages. It provides a comprehensive guide on marketing strategies in the film industry.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry for readers.
- Q: What are the dimensions of the book? A: The dimensions are six point fourteen inches by one inch by nine point twenty-five inches. These measurements make it a standard-sized book for easy handling.
- Q: How do I use this book effectively? A: Use this book as a reference guide for marketing strategies in the film industry. It is suitable for both professionals and students.
- Q: Is this book suitable for beginners in film marketing? A: Yes, the book is suitable for beginners. It breaks down complex marketing concepts into manageable strategies.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and students studying film marketing. It contains advanced strategies and tactics.
- Q: How do I keep this book in good condition? A: Keep the book in a cool, dry place to prevent damage. Avoid exposing it to excessive moisture or direct sunlight.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a dry cloth. Avoid using water or cleaners that may damage the pages.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you can contact customer support for a return or exchange. They will guide you through the process.
- Q: Does this book provide marketing strategies for indie films? A: Yes, it includes a brief history of indie film marketing. This offers insights into effective promotional tactics for independent filmmakers.
- Q: Are there any updates in the third edition of the book? A: Yes, the third edition includes new chapters on digital media and updated strategies for marketing films. This makes it relevant to current industry trends.
- Q: Is there a focus on digital marketing in this book? A: Yes, there is a chapter dedicated to marketing movies using digital media. This reflects the evolving landscape of film promotion.
- Q: How does this book compare to others in its category? A: This book stands out because it focuses on consumer marketing, unlike many others that focus on business-to-business aspects.
- Q: Is this book recommended for film industry professionals? A: Yes, it is highly recommended for film industry professionals. It provides practical strategies and insights into consumer behavior.
- Q: What if I have more questions about the book? A: If you have more questions, you can reach out to customer support or check online reviews for additional insights.