Title
Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition,New
Delivery time: 8-12 business days (International)
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drivein theater and the revival of thirdpartyfinanced movie campaigns.While many books have been written on the businesstobusiness aspect of film promotion, Marichs volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a filmthe public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easytoread style, Marketing to Moviegoers is a must for all professionals and students in todays rapidly evolving film industry.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing to Moviegoers'? A: 'Marketing to Moviegoers' primarily focuses on the strategies and tactics used by studios to market films to the public, providing insights into the film industry's promotional techniques.
- Q: Who is the author of this book? A: The author of 'Marketing to Moviegoers' is Mr. Robert Marich, a veteran film and TV journalist.
- Q: What are the key updates in the third edition of this book? A: The third edition includes updates such as a chapter on digital media marketing, discussions on music in trailers, and new materials on marketing for affinity groups and awards.
- Q: How many pages does this book have? A: 'Marketing to Moviegoers' contains 432 pages, offering a comprehensive guide to film marketing.
- Q: What condition is this book in? A: This book is listed as 'New', ensuring that it is in excellent condition for readers.
- Q: What type of binding does this book have? A: 'Marketing to Moviegoers' is available in paperback binding, making it lightweight and portable.
- Q: Is this book suitable for students in film studies? A: Yes, 'Marketing to Moviegoers' is highly recommended for students and professionals in the film industry, as it breaks down complex marketing strategies into manageable concepts.
- Q: When was the third edition of this book published? A: The third edition of 'Marketing to Moviegoers' was published on January 30, 2013.
- Q: Does the book cover indie film marketing? A: Yes, the book includes a brief history of indie film marketing, exploring its unique challenges and strategies.
- Q: What makes this book different from others on film promotion? A: 'Marketing to Moviegoers' stands out because it specifically addresses techniques to sell films to the public, unlike many books that focus on business-to-business aspects.