Title
Marketing Warfare: 20Th Anniversary Edition: Authors' Annotated Edition
Delivery time: 8-12 business days (International)
The Book That Changed Marketing Forever Is Now Updated For The New Millenniumin 1986, Marketing Warfare Propelled The Industry Into A New, Modern Sensibility And A World Of Unprecedented Profit. Now, Two Decades Later, This Annotated Edition Provides The Latest, Most Powerful Tactics That Have Become Synonymous With The Names Ries And Trout. New Content Includes Indepth Analyses Of Some Of The Biggest Marketing Successes And Blunders Of The Past Two Decadesincluding Volkswagen, Sony, Coca Cola, Budweiser, Ibm, And Mcdonaldsalong With Annotated Reproductions Of Winning And Losing Ads.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Warfare: 20th Anniversary Edition'? A: The book focuses on marketing strategies and tactics that revolutionized the industry, providing insights into successful and unsuccessful marketing campaigns from the past two decades.
- Q: Who is the author of 'Marketing Warfare'? A: The author of 'Marketing Warfare: 20th Anniversary Edition' is Al Ries, a well-known marketing strategist.
- Q: What is the publication date of this edition? A: This edition was published on December 13, 2005.
- Q: How many pages does the book have? A: The book contains 240 pages.
- Q: Is this book in hardcover or paperback? A: The book is available in hardcover.
- Q: What condition is the book in? A: The book is in 'Good' condition.
- Q: What makes this edition different from previous ones? A: This 20th Anniversary Edition includes updated content, in-depth analyses of recent marketing successes and failures, and annotated reproductions of advertisements.
- Q: Does the book include case studies of specific companies? A: Yes, it includes analyses of companies such as Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds.
- Q: Is 'Marketing Warfare' suitable for beginners in marketing? A: Yes, the book is suitable for both beginners and experienced marketers as it covers foundational strategies as well as advanced tactics.
- Q: What category does this book fall under? A: The book falls under the category of 'Training'.