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While Finding And Keeping A Core Group Of Clients Remains The Breadand Butter Of Any Consultant'S Business, Doing So Is Far Fromsimple In A Field That'S Becoming Increasingly Crowded Andcompetitive. Today, As The Result Of Drastic Shifts In Thelandscapeinformation Technology, Virtual Organizations,Telecommutingtargeting And Attracting Clients Is A Greaterchallenge Than Ever. To Help You Meet That Challenge Head On,Marketing Your Consulting And Professional Services, The Bible Forconsultants And Professionals Worldwide, Has Been Thoroughlyrevised And Expanded. This Brand New Third Edition Gives You Thetools And The Knowhow To Survive And Thrive In Today'S Toughmarket.Beginning With A Comprehensive Overview, This Updated Resourcekeeps You Abreast Of Current Trends And Issues. In Addition, You'Llfind Complete Coverage Of Dick Connor'S Innovativeand Highlyeffectiveclientcentered Marketing (Ccm) Approach, A Practical'Deliverablesdriven' System For Penetrating Specific Markets. Thiseasytofollow, Sixpart Process Helps You Achieve A Myriad Ofessential Marketing Objectives: From Expanding Services For Currentclients And Capitalizing On The Potential Within Your Business Togenerating Profitable Growth And Managing Your Image With Clientsand Targets.With A Wealth Of New Information That Focuses On Finding Andqualifying New Clientswhat Every Consultant Worries Aboutmostthis New Edition Of Marketing Your Consulting Andprofessional Services, Third Edition Provides Essential Informationon:* Analyzing Your Current Business Or Practiceevaluating Clients,Assessing Existing Prospects, Preparing A Strategic Profile* Becoming 'Client Smart'Determining How The Niche Industry Isorganized, Identifying Requirements For Success, Determining Itsneeds* Building Market Awarenessmaintaining Positive Name Recognition,Establishing Your Firm'S Intended Image* Prospectingacquiring New, Highpotential Clients, Preparing Awinning Proposal, Selling The Valueadding Solution* Ensuring Client Satisfactionhandling Service And Relationshipbreakdowns With A Practical Recovery Action Sequencecomplete With Helpful Worksheets And Checklists, As Well As Precisedefinitions Of Terminology And An Annotated Bibliography, Marketingyour Consulting And Professional Services, Third Edition Is A Mustfor Today'S Fiercely Competitive, Highly Demandingmarketplace.Praise For The Previous Edition Of Marketing Your Consulting Andprofessional Services'Loaded With Examples, Useful Forms, And Informative Exhibits,Marketing Your Consulting And Professional Services Is Anextraordinary Howto Manual That Provides Vital Stepbystepinstruction And Advice On How To Maximize Profitability Andsuccess. . . . Marketing Is A Howto You Shouldn'T Do Without.' Managers Magazine'This Is Definitely A 'Must Read' Book For Entrepreneurs Andbusiness Professionals Of All Types. The Attention To Detailprovides Practical Insights On The Critical Keys To Marketingsuccess.' Dr. Peter Johnson, Corporate Marketingstrategist'As Today'S Business Environment Becomes Increasingly Competitive,Consulting Professionals Look For Fresh Approaches And Innovativeideas To 'Cut Through The Clutter' And Increase Their Share Ofbusiness. Marketing Your Consulting And Professional Servicesprovides Highly Useful Information For Every Professionalconsultant. It'S An Essential Purchase.' Jonathan D. Blum,Managing Director Ogilvy & Mather Public Relations,Singapore'Marketing Your Consulting And Professional Services Is Excellent.It Contains Downtoearth, Indispensable Tips For Marketingconsulting Services. Vital Reading For Both Beginners And Seasonedconsultantsworldwide. I Wish I Had Had This Daily Guide During Myrough Start.' Dr. Oskar Pack, Management Consultant And Salestrainer Euskirchen, Germany
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has two hundred eighty-eight pages. It provides comprehensive coverage of marketing strategies for consultants.
- Q: What is the binding type of this book? A: The book is hardcover. This durable binding is ideal for repeated use and longevity.
- Q: What are the dimensions of this book? A: The book measures six point three two inches in length, zero point nine six inches in width, and nine point four three inches in height. These dimensions make it a manageable size for reading.
- Q: Who is the author of this book? A: The author is Dick Connor. He is known for his expertise in consulting and marketing.
- Q: What is the main focus of this book? A: The main focus is on marketing strategies for consulting and professional services. It aims to help consultants attract and retain clients.
- Q: How do I apply the strategies from this book? A: You can apply the strategies by following the Client-Centered Marketing approach outlined in the book. It includes practical steps for identifying and targeting clients.
- Q: Is this book suitable for beginners in consulting? A: Yes, this book is suitable for beginners. It provides essential insights and practical advice for those new to consulting.
- Q: Can I use this book to improve my existing consulting business? A: Yes, this book offers advanced strategies for established consultants. It helps in expanding services and managing client relationships effectively.
- Q: Does this book include worksheets or checklists? A: Yes, it includes helpful worksheets and checklists. These tools assist readers in applying the concepts discussed.
- Q: What should I do if I find a mistake in the book? A: If you find a mistake, you can contact the publisher for clarification or corrections. They may provide updates or errata.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you can return it for a replacement or refund. Check the retailer's return policy for specific instructions.
- Q: Is there a warranty for this book? A: Books typically do not come with a warranty. However, retailers may have return policies for damaged items.
- Q: How can I ensure I get the most out of this book? A: To get the most out of this book, actively engage with the worksheets and apply the marketing techniques to your consulting practice.
- Q: Is this book relevant for non-consultants? A: Yes, the book offers valuable marketing insights applicable to various professional services, not just consulting.
- Q: Does the book discuss market trends? A: Yes, it provides a comprehensive overview of current trends and issues in the consulting industry. This information is crucial for adapting marketing strategies.
- Q: Are there any reviews or testimonials for this book? A: Yes, the book includes praise from industry professionals highlighting its practical insights and effectiveness for marketing success.