Marketingovyy podkhod k protsessu sozdaniya novogo tovara na rynke IT: monografiya (Russian Edition),Used

Marketingovyy podkhod k protsessu sozdaniya novogo tovara na rynke IT: monografiya (Russian Edition),Used

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SKU: DADAX3659337668
Brand: LAP Lambert Academic Publishing
Condition: New
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Rabota posvyashchena probleme upravleniya marketingovoy deyatel'nost'yu v protsesse sozdaniya novogo tovara na rynke informatsionnykh tekhnologiy. Rassmotrena struktura rynka informatsionnykh tekhnologiy, proanalizirovany teoreticheskie podkhody k sozdaniyu novogo tovara v innovatike i marketinge. Na osnovanii vydelennogo subrynka uslug rynka informatsionnykh tekhnologiy, nuzhdayushchegosya v innovatsiyakh, predlozhen metodicheskiy podkhod k sovershenstvovaniyu protsessa sozdaniya novogo tovara, osnovannyy na kategoriyakh marketinga integral'nom modelirovanii tovara i metodakh generatsii i otbora idey s primeneniem sovremennykh marketingovykh tekhnologiy. Teoreticheski razrabotannaya metodika generatsii i formalizatsii idey protsessa sozdaniya novogo tovara na rynke informatsionnykh tekhnologiy pozvolyaet generirovat' mnozhestvo idey pri minimal'nykh material'nykh zatratakh i vremennykh poteryakh, ne ogranichivaet ramki i kolichestvo rynkov s tochki zreniya poiska idey, formiruet instrumentariy dlya provedeniya marketingovykh issledovaniy. Monografiya rasschitana na rukovoditeley i spetsialistov po marketingu, rabotayushchikh v sfere informatsionnykh tekhnologiy.

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