Title
Marktforschung: Methodische Grundlagen Und Praktische Anwendung (German Edition),Used
Delivery time: 8-12 business days (International)
Die vorliegende Arbeit entstand aus dem Bediirfnis nach einem modernen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, aIle wesentlichen Aspekte der Marktforschung umfassende Darstellung bie tet. Es soIl in die Lage versetzen, konkrete Aufgabenstellungen zu erarbeiten und erfolgreich zu lasen. Deshalb wurden auf eine gute Systematik und klare Formulierungen besonderer Wert gelegt, und auch versucht, unter Ver zicht auf unausgereifte oder auch nur winzige Teilaspekte beriihrende For schungsansiitze gleichsam das zentrale, gesicherte Wissen darzulegen. Diese Selbstbescheidung findet ihren Niederschlag auch im Quellenapparat, der nur uns wesentlich erscheinende Publikationen umfaBt. Nach Kapiteln geordnet findet der Leser dariiber hinaus einige Standardwerke angegeben. Die Arbeit ist in drei groBe Abschnitte gegliedert. Teil 1 enthiilt unter der Uberschrift 'Die Rolle der Information im Marketing' grundlegende AusfUh rungen iiber Bedeutung, Struktur und Steuerung der Informationsprozesse im Absatzbereich sowie die maBgebendsten Gesichtspunkte zur Planung und DurchfUhrung der Informationsgewinnung. Teil2 umfaBt die 'Methoden der Marktforschung'. 1m einzelnen werden die zahlreichen traditionellen und modernen Erhebungsinstrumente vorgestellt und ihre Anlage und Wirkungsweise erliiutert. Ein weiterer groBer Abschnitt erstreckt sich auf die Datenauswertung, angefangen bei den einfachen stati stischen Analysen bis hin zu den in der Praxis mittlerweile gangigen multi variaten Verfahren.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.