Title
Mass Communication: Living in a Media World,New
Delivery time: 8-12 business days (International)
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students ability to be smarter consumers of media or think critically about the medias role in todays society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50.Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: the role of social media in breaking domestic and international news stories; video games as a form of interactive media; the newspaper industrys continuing financial woes; further consolidation of the media industry with the NBC/Comcast merger and the News Corporations purchase of the Wall Street Journal; public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and integrated marketing communication in the advertising chapter.UNIQUE FEATURES HELP REINFORCE THE BOOKS APPROACH: Chapteropening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. Timelines place important media events in a broader historical context. Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. A marginal glossary helps reinforce learning of key concepts as students read.THE SEVEN TRUTHS 'THEY' DONT WANT YOU TO KNOW ABOUT THE MEDIA:1. The media are essential components of our lives.2. There are no mainstream media (MSM).3. Everything from the margin moves to the center.4. Nothings neweverything that happened in the past will happen again.5. New media are always scary.6. Activism and analysis are not the same thing.7. There is no 'they.'
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.