Title
Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac),Used
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This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
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- Q: How many pages does this book have? A: This book has four hundred pages. It offers a comprehensive look at mass communication theories.
- Q: What is the binding type of this book? A: The book is paperback bound. This makes it lightweight and easy to carry.
- Q: What are the dimensions of this book? A: The book measures approximately nine inches in height, seven and a quarter inches in width, and half an inch in thickness.
- Q: Who is the author of this book? A: The author is Stanley J. Baran. He is well-known for his contributions to mass communication theory.
- Q: What is the publication date of this edition? A: The publication date is not specified. However, it is a new edition that has been updated for accessibility.
- Q: What topics does this book cover? A: This book covers social, behavioral, and critical cultural theories in mass communication. It provides a historically based introduction to these concepts.
- Q: What is the target audience for this book? A: This book is suitable for students and professionals in mass communication and media studies. It is designed to be accessible for a broad audience.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It offers clear explanations and examples of key theories in mass communication.
- Q: Does this book include visuals or graphics? A: Yes, the book includes examples and graphics. These elements help illustrate the key theories discussed.
- Q: How should I care for this book? A: To care for this book, keep it in a dry place and avoid exposing it to direct sunlight. This will help preserve its condition.
- Q: Can I return this book if I don't like it? A: Yes, you can typically return this book. Please check the return policy of the retailer from which you purchase it.
- Q: Is there a warranty on this book? A: No, books do not typically come with a warranty. However, check with the retailer for their specific policies.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact the retailer immediately. They should assist you with a replacement or refund.
- Q: Is this book appropriate for children? A: This book is not specifically intended for children. It is best suited for older students and adults studying mass communication.
- Q: How does this book compare to other communication theory texts? A: This book is comprehensive and historically based. It focuses on accessibility, making it suitable for a wide range of readers.
- Q: What is the main focus of this book? A: The main focus of this book is to provide an introduction to mass communication theory. It examines both historical and contemporary issues.