Mass Media and Human Services: Getting the Message Across (SAGE Sourcebooks for the Human Services),Used

Mass Media and Human Services: Getting the Message Across (SAGE Sourcebooks for the Human Services),Used

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SKU: SONG0803919751
UPC: 9780803919754
Brand: Sage Publications
Condition: Used
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A practical handbook for people in the social services who want to communicate to the public through mass media. Whether an agency wants to be sure that the public knows about its services, or is trying to encourage people to help themselves, this book will show human service professionals how to get the message across through local or national newspapers, radio, or television. Brawley discusses the kinds of messages to be sent, and the audiences for them. He shows how to work with different media and evaluate the results. Checklists, examples, and practical guidelines ensure that the book is a complete guide for people without previous experience of working with the media.'Among the several studies on communication for

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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