Title
Mass Media and the Shaping of American Feminism, 19631975,Used
Delivery time: 8-12 business days (International)
Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised megaevent of the Battle of the Sexesthe tennis match between Billie Jean King and Bobby Riggsthe mass media were intimately involved with both the distribution and the understanding of the feminist message.This mass media promotion of the feminist profile, however, proved to be a doubleedged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 19631975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as bra burners and strident women. Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work.Bradley's book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of What Makes News. By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media's pursuit of the new, counterfeminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s.Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves feminist. The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed.Mass Media and the Shaping of American Feminism, 19631975 examines the media's role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda.
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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