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Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less,Used
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You're up to 55% more likely to win business with an existing customer than with an outside prospect.Mastering Account Management is your blueprint for winning longterm business with your highest potential buyers (your customers).From selling millions in highend video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on timeconsuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102step guide will show you how to create one for your business.Learn what the top account managers do:Systematize repeat business. Achieve flexibility and freedom by keeping a barrier between sales and customer or client service. Build longterm partnerships by prioritizing experience over output. Make life easier by leveraging new apps, tools, and hightech shortcuts. Maximize networking referrals.Mastering Account Management will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind.It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4Hour Workweek.Order Today and access a library of digital resources!
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