Title
Mastering Ebusiness
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eBusiness business collaborations enabled through information and communication technologies is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.Casting aside the overcomplicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of eBusiness with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:Business focuses on why a specific eBusiness scenario exists and how an organization can profit from itOrganization analyzes how organizations and their processes are structured to achieve strategic goalsArchitecture explains the high level design of advanced information systems to describe how eBusiness functionsTechnology examines the technological implementation of eBusiness scenarios using a wide variety of ingredients from ITMastering eBusiness offers a wellstructured overview of all aspects of eBusiness and is an essential read for all students and professionals interested in this central aspect of modern, global business.
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