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It Happens Over And Over Again. Some Innovation (A New Product, A Management Trend) Comes Along That Captures The Publics Imagination. Everybody Joins The Parade With Great Fanfare And High Expectations. This Next Big Thing Promises To Transform The Companies That Adopt It -- And Inflict Great Peril On Those That Dont.
Then, When The Innovation Fails To Deliver As Promised Immediately, Everyone Starts Bailing Out. Investments Are Wasted; Stock Prices Plunge; Disillusionment Sets In.
It Doesnt Have To Be This Way. In Mastering The Hype Cycle, Jackie Fenn And Mark Raskino Explain What Drives This Pattern And How Your Company Can Avoid Its Potential Dangers. By Understanding The Hype Cycle, You Can Ride It More Skillfully -- Timing Your Investment Decisions So That The Innovations You Adopt Stand The Best Chance Of Succeeding In The Long-Term.
Drawing On Company Examples And Gartners Proven Street (Scope, Track, Rank, Evaluate, Evangelize, Transfer) Framework, The Authors Show How To Orchestrate The Key Steps In The Innovation-Adoption Process -- From Choosing Which Innovations To Take On And When In Their Life Cycle You Should Adopt, To Paving The Way For A Successful Introduction.
The Hype Cycle Isnt Going Away. But This Book Arms You With The Strategies You Need To Ride The Crest Of A New Idea To Success -- And Steer Clear Of The Trough Of Disillusionment.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I found this book incredibly helpful for understanding the hype cycle. It provides actionable insights on when to adopt new innovations. I’ll definitely be using this as a reference for my business decisions!
S
Sofia Ramirez
Insightful and Practical Guide
I found this book incredibly helpful for understanding the hype cycle. It provides actionable insights on when to adopt new innovations. I’ll definitely be using this as a reference for my business decisions!
S
Sofia Ramirez
Insightful and Practical Guide
I found this book incredibly helpful for understanding the hype cycle. It provides actionable insights on when to adopt new innovations. I’ll definitely be using this as a reference for my business decisions!
E
Emily Tran
Great for Business Leaders
This book is a must-read for anyone in tech or product management. The way it breaks down innovation stages is spot on. I’ve already shared it with my team!
E
Emily Tran
Great for Business Leaders
This book is a must-read for anyone in tech or product management. The way it breaks down innovation stages is spot on. I’ve already shared it with my team!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
