Title
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner),New
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This 'next big thing' promises to transform the companies that adopt it and inflict great peril on those that don't.Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the longterm.Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovationadoption process from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success and steer clear of the trough of disillusionment.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'Mastering the Hype Cycle' about? A: 'Mastering the Hype Cycle' explains the pattern of innovation adoption and provides strategies for navigating the hype cycle. It helps companies understand when to invest in new innovations and how to avoid the pitfalls of disillusionment.
- Q: Who are the authors of this book? A: The book is authored by Jackie Fenn and Mark Raskino, both of whom are experienced in the field of innovation and management.
- Q: What is the main feature of this book? A: A key feature of 'Mastering the Hype Cycle' is its use of the STREET framework, which helps readers scope, track, rank, evaluate, evangelize, and transfer innovations effectively.
- Q: What is the recommended condition of this book? A: The book is listed as 'New', ensuring that you receive a copy in pristine condition, free from any defects or damages.
- Q: How many pages does the book contain? A: 'Mastering the Hype Cycle' consists of 256 pages, providing a comprehensive look at innovation adoption strategies.
- Q: When was this book published? A: The book was published on September 16, 2008, making it a well-established resource in the field of management and innovation.
- Q: What type of binding does this book have? A: This edition of 'Mastering the Hype Cycle' is hardcover, providing durability and a premium feel.
- Q: Is this book suitable for all types of businesses? A: Yes, 'Mastering the Hype Cycle' is suitable for any organization looking to understand innovation patterns and improve their decision-making processes.
- Q: Can this book help in making investment decisions? A: Yes, the book provides valuable insights and strategies that aid in timing investment decisions for adopting innovations successfully.
- Q: Are there any examples used in the book? A: Yes, the authors draw on real company examples to illustrate the concepts and strategies discussed in the book, making it applicable to real-world scenarios.