Title
Masters of the Word: How Media Shaped History,Used
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In his new book, William J. Bernstein, the celebrated author of A Splendid Exchange, chronicles the history of media, starting with the origin of writing thousands of years ago in Mesopotamia. The revolutionary tool gave rise to the worlds ancient empires. And when Phoenician traders took their alphabet to Greece, literacys first boom led to the birth of drama and democracy.But its not just new communication technologies that have changed the worldits access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenbergs printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power in the hands of those who ran radio and TV stations, large newspapers, and then, totalitarian governments. With the twentyfirst century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before. An utterly captivating, enlightening book, Masters of the Word will change the way you look at technology, human history, and power.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'Masters of the Word'? A: The main theme of 'Masters of the Word' is the evolution of media and its profound impact on human history, examining how communication technologies shaped societies from ancient times to the present.
- Q: Who is the author of 'Masters of the Word'? A: The author of 'Masters of the Word' is William J. Bernstein, a renowned historian and author known for his works on economic history and the history of ideas.
- Q: How many pages does 'Masters of the Word' have? A: 'Masters of the Word' contains 448 pages, providing an extensive exploration of the history of media.
- Q: What type of binding does this book have? A: 'Masters of the Word' is available in paperback binding, making it easy to handle and read.
- Q: When was 'Masters of the Word' published? A: 'Masters of the Word' was published on July 8, 2014.
- Q: Is 'Masters of the Word' suitable for academic research? A: Yes, 'Masters of the Word' is suitable for academic research as it provides a well-researched historical perspective on media and communication, supported by extensive references.
- Q: What are the key topics covered in 'Masters of the Word'? A: Key topics include the origin of writing, the impact of the printing press, the evolution of communication technologies, and their roles in shaping political and societal structures throughout history.
- Q: Does the book include any illustrations or images? A: The book primarily focuses on text and historical narratives, and it does not include illustrations or images.
- Q: Is there a specific audience for 'Masters of the Word'? A: 'Masters of the Word' appeals to readers interested in history, media studies, and the influence of technology on society, making it suitable for both general readers and scholars.
- Q: What is the significance of the title 'Masters of the Word'? A: The title 'Masters of the Word' signifies the power of written communication throughout history and how it has shaped civilizations, cultures, and ideologies.