Title
Maths and Stats for Web Analytics and Conversion Optimization: The journey from 'data driven' to 'data smart',Used
Delivery time: 8-12 business days (International)
The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.Often big heavy books on Maths and Statistics teach you more than you need to know, things that you may never use in your working life. Not only such books waste your time and money but they also constantly push you to give up on learning key maths and stats skills.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottomline of your online business. Every topic covered in this book has something to do directly with your day to day job.This is not a book to become a fullfledged statistician/data scientist or a book to be used to pass your maths/stats college exam. You don't need a math or stats background in order to understand this book. Every topic has been explained in plain english.This book explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.Why do you need to know the maths and stats behind web analytics and conversion optimization?It is not just about what you should know but is more about what you are expected to know esp. if you deal with businesses day in, day out. Here are few questions for your consideration:Q1. When your website conversion rate jumps from 10% to 12% then is it 2% rise in conversion rate or 20% rise in conversion rate?Q2. Can you double your sales by simply doubling your marketing budget?Q3. Should you focus on large number of low value customers instead of few high value customers to maximize profit?Q4. If campaign 'A' conversion rate is 10% and campaign 'B' conversion rate is 20%, does that mean campaign 'B' is performing better than campaign 'A'?Q5. Average time on your website is 5 minutes. Does that mean website visitors actually spend 5 minutes on an average?
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.