Title
Mcluhan, Or Modernism In Reverse (Theory / Culture),Used
Delivery time: 8-12 business days (International)
Our Lives Are Increasingly Dominated By New Forms Of Image, Sound, Data, And Language Media. Marshall Mcluhan Called This New Order Of Things The Global Village, And He Strove To Be True To It As The Mediapopular Mcluhan.' Having Little Use For Traditional Critical Forms Or Values, And Courting Instead The Discourses Of Popular Culture And Big Business, Mcluhan Displayed The Authentic, Ambivalent Place Of Critical Selfreflection In Our Mediacentred World. Mcluhan, According To Willmott, Must Be Understood As A Vital Link In A Generation Of Modern And Postmodern Critics, One Who Extracted Modernist Forms And Values From The Deconstructions Of Postmodern Culture, And One Who Forced Into Public View The Emergence Of The Critical Intellectual As Beinginmedia.' Willmott'S Book Fills The Need For A First Critical, Historical, And Theoretical Rereading Of Mcluhan'S Literary And Cultural Projects. He Reevaluates Mcluhan As A Thinker And Writer Who Moved Along The Borders Of Academic And Popular Culture, And Locates Him As An Integral Presence In The History Of Modern Critical Thought.The Book Is Divided Into Two Parts, Representing Modern And Postmodern Periods. Willmott Examines Mcluhan'S Relationship To Critical And Aesthetic Modernism, And Political And Historical Sense Of Modernity In North America, From The Early 1930S To The 1950S. This Relationship Led Mcluhan To Articulate And Practise What Willmott Calls A Modernism In Reverse.' Willmott Examines The Postmodern Practice Of This Critical Aesthetic, From The 1950S To The 1970S, Which Entailed Mcluhan'S Selfcommodification In Art, Business, And Popular Culture.Mcluhan, Or Modernism In Reverse Thus Aims To Retrace And Synthesize Mcluhan'S Work In Order To Illuminate His Unexpected Meaning And Value For Critical Practice Today.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.