Title
Measuring Psychological Responses To Media Messages (Routledge Communication Series)
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Characterized By Its Multilevel Interdisciplinary Character, Communication Has Become A Variable Field One In Which The Level Of Analysis Varies. This Has Had Important Ramifications For The Study Of Communication Because, To Some Extent, The Questions One Asks Are Determined By The Methods One Has Available To Answer Them. As A Result, Communication Research Is Characterized By The Plethora Of Both Qualitative And Quantitative Approaches Used By Its Practitioners. These Include Survey And Experimental Methods, And Content, Historical, And Rhetorical Analyses.A Variety Of Tools Has Been Developed In Cognitive Psychology And Psychophysiology Which Attempts To Measure Thinking Without Asking People How They Do It. This Book Is Devoted To Exploring How These Methods Might Be Used To Further Knowledge About The Process Of Communication. The Methods Chosen Have All Been Used Extensively In Cognitive And Experimental Psychology. Each Chapter In This Book Is Designed To Describe The History Of The Method Being Introduced, The Theory Behind It, How To Go About Using It, And How It Has Already Been Used To Study Some Area Of Communication. The Methods Introduced Here Vary Widely In Terms Of The Amount Of Equipment And Training Needed To Use Them. Some Require Only Theoretical Knowledge And A Paper And Pencil; Others Require More Elaborate Hardware And Software For Implementation. These Methods Also Vary Widely In Terms Of What Sorts Of Variables They Can Be Used To Measure. Some Of Them Adapt Quite Readily To Traditional Communication Variables Like Persuasion, Attitude Change, And Knowledge; Others Are More Applicable To Process Type Variables Such As Attention, Arousal, Involvement, Encoding, And Retrieval.
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- Q: What is the page count of this book? A: This book contains two hundred fifty-six pages. It offers a comprehensive exploration of psychological methods in communication.
- Q: What are the physical dimensions of this book? A: The book measures six and a half inches in length, one inch in width, and nine and a half inches in height. These dimensions make it a manageable size for reading.
- Q: What binding type is used for this book? A: This book is bound in hardcover. This type of binding enhances durability and provides a professional look.
- Q: How do I apply the methods discussed in this book? A: To apply the methods, read each chapter that details a specific psychological technique. Follow the guidelines for implementation provided in the text.
- Q: Is this book suitable for beginners in communication research? A: Yes, this book is suitable for beginners. It introduces methods with clear explanations and historical context, making it accessible for new researchers.
- Q: Can I use this book for advanced communication studies? A: Yes, this book is also beneficial for advanced studies. It covers a range of methods and their applications in depth, catering to experienced researchers.
- Q: How should I store this book to keep it in good condition? A: Store this book upright in a cool and dry place. Avoid exposure to direct sunlight to prevent fading of the cover and pages.
- Q: Are there any specific cleaning instructions for this book? A: No specific cleaning instructions are required. Simply dust the cover gently and avoid moisture to maintain its condition.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for return options. Most sellers offer a replacement or refund for damaged items.
- Q: Is this book suitable for academic coursework? A: Yes, this book is suitable for academic coursework. It provides valuable insights into communication research methods that can support various studies.
- Q: Can I find practical examples in this book? A: Yes, the book includes practical examples of how each psychological method has been applied in communication research. These examples enhance understanding.
- Q: Does this book cover qualitative and quantitative methods? A: Yes, this book covers both qualitative and quantitative research methods. It offers a balanced view of various approaches used in communication studies.
- Q: Is there a glossary or index in this book? A: Yes, the book includes an index. This feature allows readers to easily locate specific topics or methods discussed throughout the text.
- Q: Who is the author of this book? A: The author of this book is Annie Lang. She is recognized for her expertise in communication and psychological research.
- Q: What genre does this book fall under? A: This book falls under the genre of communication studies. It explores the intersection of psychology and media messages.
- Q: Is this book suitable for general readers? A: Yes, general readers with an interest in communication can benefit from this book. It provides foundational knowledge alongside advanced research methods.