Title
Measuring Psychological Responses To Media Messages (Routledge Communication Series)
Delivery time: 8-12 business days (International)
Characterized By Its Multilevel Interdisciplinary Character, Communication Has Become A Variable Field One In Which The Level Of Analysis Varies. This Has Had Important Ramifications For The Study Of Communication Because, To Some Extent, The Questions One Asks Are Determined By The Methods One Has Available To Answer Them. As A Result, Communication Research Is Characterized By The Plethora Of Both Qualitative And Quantitative Approaches Used By Its Practitioners. These Include Survey And Experimental Methods, And Content, Historical, And Rhetorical Analyses.A Variety Of Tools Has Been Developed In Cognitive Psychology And Psychophysiology Which Attempts To Measure Thinking Without Asking People How They Do It. This Book Is Devoted To Exploring How These Methods Might Be Used To Further Knowledge About The Process Of Communication. The Methods Chosen Have All Been Used Extensively In Cognitive And Experimental Psychology. Each Chapter In This Book Is Designed To Describe The History Of The Method Being Introduced, The Theory Behind It, How To Go About Using It, And How It Has Already Been Used To Study Some Area Of Communication. The Methods Introduced Here Vary Widely In Terms Of The Amount Of Equipment And Training Needed To Use Them. Some Require Only Theoretical Knowledge And A Paper And Pencil; Others Require More Elaborate Hardware And Software For Implementation. These Methods Also Vary Widely In Terms Of What Sorts Of Variables They Can Be Used To Measure. Some Of Them Adapt Quite Readily To Traditional Communication Variables Like Persuasion, Attitude Change, And Knowledge; Others Are More Applicable To Process Type Variables Such As Attention, Arousal, Involvement, Encoding, And Retrieval.
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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Measuring Psychological Responses To Media Messages'? A: The book explores various methods used in cognitive psychology and psychophysiology to measure psychological responses to media messages without relying on self-reported data.
- Q: Who is the author of this book? A: The author of 'Measuring Psychological Responses To Media Messages' is Annie Lang.
- Q: What topics are covered in this book? A: This book covers a range of topics including survey and experimental methods, content analysis, historical and rhetorical analyses, and various cognitive psychology tools for measuring communication processes.
- Q: Is this book suitable for beginners in communication research? A: Yes, the book provides a comprehensive introduction to different methods, making it suitable for both beginners and experienced researchers in communication.
- Q: How many pages does this book have? A: The book contains 256 pages.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: When was 'Measuring Psychological Responses To Media Messages' published? A: The book was published on September 1, 1994.
- Q: Can this book help in understanding the relationship between media and psychological responses? A: Yes, the book aims to deepen understanding of how various methods can be used to analyze the relationship between media messages and psychological responses.
- Q: What kind of research methods does the book discuss? A: The book discusses both qualitative and quantitative research methods, including survey techniques, experimental designs, and psychophysiological measures.
- Q: Is there any prior knowledge required to understand the content of this book? A: While some methods may require theoretical knowledge, the book is designed to be accessible and provides necessary background for understanding the discussed methodologies.