Title
Media and ScienceReligion Conflict: Mass Persuasion in the Evolution Wars (Routledge Studies in Religion),Used
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This book examines why the religionscience skirmishes known as the Evolution Wars have persisted into the 21st century. It does so by considering the influences of mass media in relation to decisionmaking research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories.The books analysis concentrates on the expression of cues, or cognitive mental shortcuts, in Darwinsceptic and countercreationist broadcasts. A multiyear collection of media generated by the most prominent Darwinsceptic organizations is surveyed, along with rival publications from supporters of evolutionary theory described as the proevolutionists. The analysed materials include works produced by Young Earth Creationist and Intelligent Design media makers, New Atheist pacesetters, as well as both agnostic and religious supporters of evolution. These cues are shown to function as subtle but effective means of shaping public opinion, including appeals to expertise, claims that ideas are being censored, and the tactical use of statistics and technical jargon.Contending that persuasive mass media is a decisive component of sciencereligion controversies, this book will be of keen interest to scholars of Religion, Science and Religion interactions, as well as researchers of Media and Communication Studies more generally.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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