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Media Audiences: Effects, Users, Institutions, and Power,New
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Despite the widespread use of the term 'audience' in our popular culture, the meaning of 'audience' is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as 'victims' of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
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- Q: What is the main focus of 'Media Audiences: Effects, Users, Institutions, and Power'? A: The book explores the complex concept of media audiences from four perspectives: as victims of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
- Q: Who is the author of this book? A: The author of the book is John L. Sullivan.
- Q: When was 'Media Audiences' published? A: The book was published on October 23, 2012.
- Q: How many pages does the book contain? A: The book contains 280 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Is the item condition new or used? A: The item condition is new.
- Q: What category does this book fall under? A: The book falls under the category of Communication.
- Q: Is there a specific edition of this book? A: Yes, this is the first edition of the book.
- Q: What topics are covered in the book? A: The book covers various topics related to media audiences and their effects, including historical shifts in the meaning of 'audience'.
- Q: Can this book help me understand media consumption behavior? A: Yes, the book provides insights into media consumption behavior by analyzing audiences from multiple perspectives.