Media Convergence: Effects on the Egyptian Mobile Phone Users: Survey for Users, Content Analysis on AlWaseet advertisements and,Used

Media Convergence: Effects on the Egyptian Mobile Phone Users: Survey for Users, Content Analysis on AlWaseet advertisements and,Used

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SKU: DADAX383833468X
Brand: LAP Lambert Academic Publishing
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This book evaluates the success of mobile phone convergence with traditional media forms in the Egyptian society. The research was conducted as follows: A survey passed out to the Egyptian mobile phone users in order to examine which of the services available for the mobile phone users in Egypt are actually being used, whether these services are used to satisfy individual needs and the effect mobile phones have on the other media forms. A content analysis of advertisements in Al Waseet advertising tabloid in order to determine the importance of mobile phones in the daily Egyptian life. Indepth interviews with mobile phoneline customer care experts in order to gather details about the mobile phone market in Egypt, determining which of the media convergence services offered by the companies are of interest to the Egyptian society determining how successful/ unsuccessful media convergence in mobile phones is.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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