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Media, Culture and Society: An Introduction
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In his beautifully balanced, clear and broadranging account of a fastchanging field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today s media culture and media society. Sonia Livingstone, Professor of Media & Communication, LSEPaul Hodkinson s bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Uptodate examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.Combining a critical survey of the field with a finely judged assessment of cuttingedge developments, this Second Edition cements its reputation as the musthave text for any undergraduate student studying media, culture and society.
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