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Media Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in realworld media practice.The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed reallife dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection.The third edition includes uptodate case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decisionmaking in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our datadriven media system.Developed to foster ethical thought and decisionmaking, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.
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