Media Institutions And Audiences: Key Concepts In Media Studies

Media Institutions And Audiences: Key Concepts In Media Studies

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SKU: SONG0333658698
UPC: 9780333658697
Brand: Springer
Condition: Used
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Media Institutions and Audiences completes Nick Lacey's trilogy of selfstanding texts that give an indepth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

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