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The emergence of giant media corporations has created a new era in mass communications. The world of media giantswith a focus on the bottom linemakes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes uptodate information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with reallife examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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