Media Planning Workbook, 5th Edition,Used

Media Planning Workbook, 5th Edition,Used

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SKU: SONG0844235024
UPC: 9780844235028
Brand: McGraw-Hill Education
Condition: Used
Regular price$59.97
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Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make wellinformed media buying decisions.Over 30 assignments, complete with indepth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

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