Media Programming: Strategies and Practices,Used

Media Programming: Strategies and Practices,Used

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SKU: SONG1111344477
Brand: Cengage Learning
Condition: Used
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Current, relevant, and studentfriendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from realworld practice, this marketleading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers indepth coverage of emerging trends, including multiplatform strategies, crossmedia, new media, high definition media, new programming strategies, and wireless and payperview media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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