Media Research Methods: Audiences, Institutions, Texts

Media Research Methods: Audiences, Institutions, Texts

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This Indispensable Textbook Provides Student Researchers With Extensive Guidance And Methods From Across The Social Sciences And Humanities, Showing Them How To Make Informed Choices And Consider The Many Alternatives Available Throughout The Research Process. Unique In Approach, The Text Focus On How To Do Media Research Across Three Key Strands Audiences, Institutions And Texts And Critically Assesses A Wide Range Of Methods, Addressing Why They Are Appropriate Or Useful In Certain Scenarios. Written By Two Experts With A Wealth Of Experience Between Them In Teaching Research Methods And Skills, This Excellent Resource Explains Complex Methods In A Clear And Accessible Way, Offering Practical Guidance On How To Use Different Methodologies, While Situating The Methods In The Context Of Critical Evaluations Of Previously Published Research.Providing A Complete Overview Of Media Research Methods While Encouraging Students To Develop Their Own Intellectual Frameworks, This Book Is Invaluable For Undergraduates, Postgraduates, Novice And More Experienced Researchers Of Media, Communication And Journalism.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What topics are covered in 'Media Research Methods: Audiences, Institutions, Texts'? A: The textbook covers essential topics related to media research, focusing on three key strands: audiences, institutions, and texts. It provides guidance on various research methods across social sciences and humanities.
  • Q: Who are the authors of this textbook? A: The book is authored by Ina Bertrand, who has extensive experience in teaching research methods and skills.
  • Q: What is the publication date of this book? A: The book was published on January 1, 2017.
  • Q: Is this textbook suitable for beginners in media research? A: Yes, this textbook is invaluable for undergraduates, postgraduates, novice, and experienced researchers in media, communication, and journalism.
  • Q: How many pages does 'Media Research Methods: Audiences, Institutions, Texts' have? A: The textbook contains a total of 385 pages.
  • Q: What edition of the book is available? A: This is the second edition of 'Media Research Methods: Audiences, Institutions, Texts'.
  • Q: What is the binding type of this textbook? A: The textbook is available in paperback binding.
  • Q: Does the book provide practical guidance on research methodologies? A: Yes, it offers practical guidance on how to use different methodologies and situates them in the context of critical evaluations of previously published research.
  • Q: Is this textbook appropriate for advanced researchers? A: Yes, it not only aids beginners but also encourages more experienced researchers to develop their own intellectual frameworks.
  • Q: What makes this textbook unique in its approach to media research? A: The unique approach of this textbook lies in its focus on the interplay between audiences, institutions, and texts, as well as its critical assessment of various research methods.