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Media Selling: Digital, Television, Audio, Print and CrossPlatform,Used
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The musthave resource for media selling in todays technologydriven environmentThe revised and updated fifth edition of Media Selling is an essential guide to our technologydriven, programmatic, microtargeted, mobile, multichannel media ecosystem. Today, digital advertising has surpassed television as the numberone ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our postInternet media era.The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample inperson, phone, and email sales scripts. Media Selling offers media sellers a customerfirst and problemsolving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer crossplatform and multichannel solutions to prospects advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising termsWritten for students in communications, radioTV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.