Media Theories And Approaches: A Global Perspective

Media Theories And Approaches: A Global Perspective

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Product DescriptionThis unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as Social and Global Change, the Influence of Media, Intercultural Communication and News as a Form of Knowledge. Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cuttingedge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.About the AuthorMARK BALNAVES is Professor of New Media at Edith Cowan University, Australia. He is an expert in audience research and conducted Australia's first major Internet diffusion and adoption study. His books include The Atlas of Media and Information (with Stephanie Hemelryk Donald and James Donald), Mobilising the Audience (coedited with Tom O'Regan and Jason Sternberg), and Introduction to Quantitative Research Methods (coauthored with Peter Caputi).STEPHANIE HEMELRYK DONALD is Professor of Chinese Media Studies at the University of Sydney, Australia. Her publications include Public Media in China (coedited with Michael Keane, 2001), Tourism and the Branded City: Film and Identity on the Pacific Rim (2007) and The State of China Atlas (1999, 2005, 2008).BRIAN SHOESMITH is Professor of Media Studies and Journalism at the University of Liberal Arts, Bangladesh in Dhaka. He is also an Adjunct Professor at Edith Cowan University where he taught for many years. He is a founding editor with Tom O'Regan of Continuum: Journal of Media and Cultural Studies and has coedited many books, including Refashioning Pop Music inAsia: Cosmopolitan Flows, Political Tempos, and Aesthetic Industries (with Ned Rossiter and Allen Chun).

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