Title
Medienkonomie: Band 2: Hrfunk Und Fernsehen (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description ... Review 'Um die beiden Bnde von Jrgen Heinrich kommt kein/e an medienkonomischen Themen interessierte/r Kommunikationswissenschaftler/in vorbei. Und dies aus gutem Grund.' (Publizistik, 45: 3, September 2000) Book Description Standardlehrwerk zur Medienkonomie From the Back Cover Das Standardwerk zur Medienkonomie bietet, in Fortsetzung von Medienkonomie 1, eine umfassende Darstellung der konomischen Grundlagen der Massenmedien Hrfunk und Fernsehen, des Werbemarktes und der Medienpolitik. Es stellt die konomischen, technischen und rechtlichen Rahmenbedingungen des Rundfunks dar, analysiert die Wertschpfungskette in den Ebenen von Veranstaltung, Produktion und Vertrieb der Programme, behandelt die Komplexe von Konzentration, Finanzierung, Marketing und Management, bietet eine medienspezifische Darstellung der konomik von Hrfunk und Fernsehen und einen berblick ber den Werbemarkt. Eine konomische Fundierung der Medienpolitik schliet das Lehrbuch ab. Die 16 Kapitel sind in sich jeweils abgeschlossen, so da eine kapitelweise Lektre mglich ist. Im Idealfall knnen im Sommersemester die 12 Kapitel von Band 1 und im Wintersemester die 16 Kapitel von Band 2 gelesen werden. About the Author Dr. Jrgen Heinrich ist Professor (em.) der Journalistik mit dem Schwerpunkt konomie an der Universitt Dortmund.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.