Title
Medienwirkungen: Das Dynamischtransaktionale Modell: Theorie Und Empirische Forschung (German Edition)
Delivery time: 8-12 business days (International)
Product Description Weder der StimulusResponse noch der Nutzen und Belohnungsansatz sind in der Lage, die komplexen Zusammenhnge und Folgen der Massenkommunikation angemessen zu beschreiben. Der dynamischtransaktionale Ansatz integriert beide Konzepte und erweitert sie in zentralen Punkten. Insbesondere werden die strikte Trennung von Ursache und Wirkung aufgehoben, sowie die Bercksichtigung grerer Einheiten und die Zeitdimension als eigenstndige Gren eingebracht. In diesem Band wird das dynamischtransaktionale Modell als flexibel gestaltbares Wirkungsprinzip beschrieben, seine Grundannahmen als allgemeine Denkmuster theoretisch begrndet und die wissenschaftliche Anwendungsmglichkeit in empirischen Studien belegt. About the Author Dr. Werner Frh ist Professor fr Kommunikationswissenschaft an der Universitt Mnchen. Arbeitsgebiete: Medienforschung, Rezeptions und Verstndlichkeitsforschung, Methoden der empirischen Kommunikationsforschung
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.