Title
Meinungsbildung In Der Mediengesellschaft: Eine Theoretische Und Empirische Analyse Zum Multistep Flow Of Communication (Studie
Delivery time: 8-12 business days (International)
Product Description Auf welcher Grundlage entstehen und funktionieren Prozesse der Meinungsbildung in der modernen Mediengesellschaft? Inwieweit kann von unabhngiger oder gar individueller Meinungsbildung berhaupt noch gesprochen werden? Neben Antworten auf diese Fragen bietet der Band zunchst eine detaillierte Beschreibung der Funktionen und Wirkungen interpersonaler und massenmedialer Kommunikation. In einem weiteren Schritt erfolgt eine umfassende Bestandsaufnahme kommunikationswissenschaftlicher Studien zum Meinungsfhrerkonzept. Ausgehend von einer Kritik an den bisherigen Befunden prsentiert die Autorin ein adquates Modell, das dem komplexen Kommunikationssystem in der Mediengesellschaft Rechnung trgt. Damit liefert die Studie wichtige und neue Aspekte ber den Proze der persnlichen Meinungsbildung, die fr die Sozial und Kommunikationsforschung sowie fr die Bereiche Marketing und Public Relations gleichermaen interessant sind. About the Author Cornelia Eisenstein ist PRKoordinatorin bei der Lancaster Group Deutschland GmbH.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.