Mekhanizm formirovaniya konkurentnykh preimushchestv: na primere rossiyskikh sub

Mekhanizm formirovaniya konkurentnykh preimushchestv: na primere rossiyskikh sub"ektov rynka gostinichnykh uslug (Russian Editio,Used

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Brand: LAP Lambert Academic Publishing
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Dannaya kniga napisana kak dopolnenie i prodolzhenie kandidatskoy dissertatsii Milovoy Natal'i Sergeevny. Nauchnym rukovoditelem dissertatsii i dannoy knigi vystupil Mikhail Yur'evich Layko, doktor ekonomicheskikh nauk, professor kafedry gostinichnogo i turisticheskogo biznesa Rossiyskogo ekonomicheskogo universiteta im. G.V. Plekhanova. Layko M.Yu. izvestnyy v strane i za rubezhom uchyenyy v oblasti teorii i praktiki ekonomiki, organizatsii i upravleniya predpriyatiyami, otraslyami i kompleksami. Avtory rassmatrivayut mekhanizm sozdaniya konkurentnykh preimushchestv na primere rossiyskikh sub"ektov rynka gostinichnykh uslug (SRGU). Prakticheskie nauchnye rezul'taty, izlozhennye v dannoy knige, yavlyayutsya osnovoy dlya dal'neyshego nauchnogo analiza putey povysheniya konkurentosposobnosti, pereosmysleniya primenyaemykh biznesstrategiy, mekhanizma formirovaniya konkurentnykh preimushchestv, problem postroeniya i prodvizheniya brendov rossiyskikh SRGU. Kniga rasschitana na chitateley, teoreticheski podgotovlennykh v voprosakh konkurentsii i sozdaniya konkurentnykh preimushchestv predpriyatiy.

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