Title
Mercadotecnia (La biblioteca del xito) (Spanish Edition),Used
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El xito o el fracaso de tu empresa depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costeary se los dasentonces obtendrs resultados asombrosos. Lleno de la sabidura caracterstica de Brian Tracy, esta gua indispensable contiene 21 ideas poderosas que puedes usar inmediatamente para mejorar tus resultados estratgicos de mercadotecnia.Lleno de estrategias de mercadotecnia comprobadas, este libro prctico y portable muestra cmo superar a la competencia, incrementar las ventas y la rentabilidad, y dominar el mercado nicho.Descubrirs como: Construir la base de clientes Diferenciarte de la competencia Responder a tres preguntas cruciales acerca de los nuevos productos o servicios Usar estudios de mercado y grupos focales para impulsar mejores decisiones Llenar una necesidad emocional bsica para los compradores Determinar el mejor rango de precios Enfocar tus esfuerzos completamente en el cliente Aprovechar mejor tus canales de distribucin Dominar los conceptos de especializacin, diferenciacin, segmentacin, and concentracin Proporcionar a los clientes una razn para dejar de ser clientes de tus competidores y ser clientes tuyos Y ms.MarketingThe success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford and then give it to them you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.Packed with timetested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.You'll discover how to: Build your customer base; Set yourself apart from the competition; Answer three crucial questions about any new product or service; Use market research and focus groups to fuel better decisions; Fulfill a basic emotional need for buyers; Determine the correct price point for your offerings; Become truly customerfocused; Make the most of your distribution channels; Master the concepts of specialization, differentiation, segmentation, and concentration; Give customers a reason to switch from your competitors; And more.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.