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Product Description Christian Niederauer entwickelt eine conjointanalytische Messmethodik, die es erlaubt, industrielle Beschaffungsentscheidungen hinsichtlich Dienstleistungen vollstndig abzubilden und berprft deren Eignung empirisch am Beispiel von Schulungsangeboten. Unter Rckgriff auf die Erkenntnisse aus mikrokonomischen Entscheidungsmodellen wird dabei insbesondere der dienstleistungsspezifischen Qualittsunsicherheit Rechnung getragen. From the Back Cover Unternehmen bentigen bei der Vermarktung industrieller Dienstleistungen nicht zuletzt aufgrund der Unzulnglichkeiten kosten und wettbewerbsorientierter Verfahren der Preisbestimmung verlssliche Informationen darber, welchen maximalen Betrag potenzielle Nachfrager fr ein bestimmtes Leistungsangebot gerade noch akzeptieren. Christian Niederauer entwickelt eine conjointanalytische Messmethodik, die es erlaubt, industrielle Beschaffungsentscheidungen hinsichtlich Dienstleistungen vollstndig abzubilden und berprft deren Eignung empirisch am Beispiel von Schulungsangeboten. Unter Rckgriff auf die Erkenntnisse aus mikrokonomischen Entscheidungsmodellen wird dabei insbesondere der dienstleistungsspezifischen Qualittsunsicherheit Rechnung getragen. About the Author Dr. Christian Niederauer promovierte bei Prof. Dr. Markus Voeth am Lehrstuhl fr Marketing der Universitt Hohenheim.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
