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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Nachrichten sind voller Metaphern. In einer Ausgabe der Sddeutschen Zeitung tauchte beispielsweise im Politikteil Der gebremste rger in einer Schlagzeile auf, im Wirtschaftsteil erschien Der Trachtenmann der Bundesbank und das Duell der Giganten fand im Wissensteil statt. Solche Metaphern besitzen per se keinen Nachrichtenwert, werden aber von vielen Blattmachern eingesetzt, weil sie die Leser in den Artikel ziehen und im Gedchtnis hngen bleiben sollen. Gelingt es, mit solchen Bildern Nachrichtentexte attraktiver zu gestalten? Der Pressekodex mahnt andererseits zur wahrheitsgetreuen Widergabe von Informationen erfllen Journalisten also noch ihre Sorgfaltspflicht, wenn sie mit solchen Metaphern die Grenze zwischen Fakt und Fiktion verwischen? Dieses Buch geht diesen Fragen nach und klrt zunchst den Metaphernbegriff anhand von verschiedenen Theorien aus der Sprachwissenschaft und der Psychologie. Die Wirkung von Sprachbildern in Nachrichtentexten wird mit einer umfangreichen Leserbefragung untersucht. Die Ergebnisse der statistischen Auswertung werden sowohl aus wissenschaftlicher wie auch aus medienpraktischer Sicht interpretiert.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
